Helping your business get found in local online searches
What is local SEO?
Local SEO is an important strategy for local businesses that want to increase visibility in searches from local customers.
As opposed to traditional SEO, local SEO involves creating content that focuses on your business's physical location as well as incorporating other local data or media into your website, such as maps and address information.
Google Business Profile
Previously known as 'Google My Business' Google Business Profile (GBP) is vital for local search, and optimising the GBP should be part of any businesses local SEO strategy.
By creating an active business listing on Google, businesses have the chance to receive higher visibility on Google and be listed more prominently on search engine results.
Other factors that are important for local SEO include:
Making sure your NAP (Name Address Phone number) is consistent across the web.
Getting online reviews, particularly Google Reviews.
Listings on online directories.
Backlinks - links to your website from other websites that are relevant to your location and industry.
How we can help your construction industry business get found in local online searches
Our local SEO services include:
Keyword research and competitor research to identify the most beneficial local keywords for your business.
Creating a content schedule built around the keywords identified in the keyword research.
For each keyword, writing clear, concise content tailored to your audience.
Adding the content to your site, either as web pages or blog posts, and include the relevant keywords in the titles, headings, and meta descriptions.
Optimising your Google Business Profile and adding regular posts to it.
Ensuring your NAP (name, adress, phone number) is consistent across the web.
Asking your customers for online reviews for your business.
Getting listings for your business on online directories.
Seeking backlinks from websites that are relevant to your location and industry.
Ready to discuss your local SEO Requirements?
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Does your construction industry business need help getting noticed ahead of your competitors?
Book your free marketing consultation to discuss your marketing and business goals, and identify how we could help you achieve them.