Your Marketing Masterclass for the Construction Industry
Classes to help you improve your marketing knowledge and skills
If you are looking to carry out your own marketing, but don't know where to start, or currently do some marketing for your business and would like to take your marketing skills to the next level, a Marketing Masterclass can give you the knowledge and skills you need.
Our masterclasses are bespoke one-to-one training sessions which are designed to help you learn the basics of marketing, with the aim of making you a more effective marketer. They are particularly suitable for small businesses who don't have the budget to hire an external marketing agency, or dedicated marketing team members.
The masterclasses cover topics such as content creation, using social media for marketing purposes, and leveraging search engine optimisation (SEO) to improve your website’s visibility in search engine results pages.
What is a Marketing Masterclass?
Your Marketing Masterclass
Priced at just £300* for a half-day or £500* for a full day, Your Marketing Masterclass will be a one-to-one session, designed to meet your specific needs. It can be held at your premises or at an external venue.**
To ensure Your Marketing Masterclass is tailored to your specific needs we will meet with you on a video call a few weeks before your masterclass. This will allow us to understand more about your business, your market and target audience, and your business goals. We will also establish your current level of marketing skills and knowledge.
A successful content marketing plan should include goals and objectives for your content marketing and the types of content that your target audience wants to engage with. It should also list the best places to reach them. This will give you an idea of what topics your audience enjoys as well as what topics you need to stay away from. Planning also makes it easier to stay consistent when posting and gives you guidance when it comes time to figure out what needs to be posted that day.
With a content marketing plan in place, you will have a clearer idea of what you write about for your social media accounts, web pages, and blog posts etc. However, we understand how difficult it is to keep producing new ideas for content, let alone writing content that is relevant to your audience, and that they will find interesting and useful. And that is before you look at sourcing images and/or create graphics that help to make the article visually appealing. That's why RBC Marketing helps businesses in the construction industry create content that their audience wants to read.
* Prices are exclusive of 20% VAT
**If we are holding Your Marketing Masterclass at an external venue, prices may be subject to inclusion of venue booking fees.
Discovery Meeting
Marketing requirements are different for every business, so we make sure we know about your business before we design your masterclass.
During a one-hour video meeting, we will ask about your business, your products and services, your target audience, your business goals, your competitors, and anything else we need to know so that we can understand your marketing needs.
We will also assess your current marketing level of marketing skills and knowledge, and what you would like to learn from Your Marketing Masterclass.
Preparation
Once we have a full understanding of your business and your marketing needs, we can design a masterclass that is tailored to your meet your needs.
Your Marketing Masterclass
Your Marketing Masterclass will be either a half-day or full-day event, depending on what needs to be covered. It will designed to your specific needs, but is likely to include:
An in-depth overview of marketing principles, strategies, and tactics.
How to find the keywords your customers are searching for. and the questions they are asking.
How to create content that gets your message across to you target audience.
A deep dive into the marketing channels you are looking to use, as well as strategies for optimising your campaigns. You will also gain an understanding of how to measure and track the success of your marketing efforts.
Your Marketing Masterclass will be hands-on, and you will have the opportunity to practice your new skills, so you can be confident in your ability to apply your marketing skills effectively in the real world.
Ready to discuss how Your Marketing Masterclass ccould help to grow your construction industry business?
What Your Marketing Masterclass will include
Ready to take your business to the next level?
Contact RBC Marketing for a free consultation and let's discuss how we can build your dream website.
