The Marketing Hub - Marketing News and Insights from RBC Marketing  

If you’re a small or medium-sized UK trade or construction business, you already know that trust is everything. In this article, we’ll explore how to harness the power of testimonials and case studies to build credibility, inspire confidence, and stand out from the competition.

In this post, we’ll explore how before-and-after project portfolios can become your most powerful marketing tool, helping you stand out, build trust, and secure new clients.

In this post, I’ll share practical local marketing strategies that help small and medium-sized construction businesses become trusted names in their area.

Client success stories are very powerful. For trade and construction businesses, showcasing your achievements isn’t just about patting yourself on the back. It’s about building trust, credibility, and a pipeline of new opportunities.   In this post, I’ll guide you on how to turn your client success stories into marketing gold.

As someone who has spent decades in the construction industry, I understand the unique challenges faced by business owners in this sector. From juggling multiple projects to managing tight deadlines, it is easy to feel overwhelmed. That’s why I want to share a practical time management method that can help you regain control of your day: The Pomodoro Technique.

No matter how big or small as business is, building a strong brand identity can help trade and construction businesses thrive. A strong brand which sets you apart you’re your competitors helps to build trust, attract clients, and foster long-term loyalty.   In this post we will explore how you can create a powerful brand identity for your trade or construction business.

If you’ve been wondering why your website isn’t appearing on the first page of Google, you’re not alone. Many trade and construction businesses face this challenge, often unknowingly due to common SEO mistakes. However, even slight changes can make a big difference in search engine rankings. Let’s dive into the most frequent SEO pitfalls and how you can fix them to get your business noticed.

In this article we will explore some of methods discussed in Guerrilla Marketing and see how these ideas can be adapted by trade and construction businesses to stand out in competitive markets.

In this article, we will explore the concept of UGC and its transformative potential. We will look at how UGC can enhance authenticity, boost engagement, and drive business growth by leveraging customer testimonials, photos, and reviews.

In this post, we'll explore the arguments for and against having an "About Us" page, along with tips on creating an effective one.

In this post, we'll delve into the distinction between being "SEO Ready" and the regular updates required needed to keep your website performing well in search engine results.

In this post, I will share with you what a favicon is, why it's crucial to have one on your website, and the meaning behind the term.

In this article, we’ll explore what to watch out for and the key questions to ask when choosing a digital marketing company.

In this article, we'll explore the substantial improvements Wix has made to its platform and examine how modern Wix websites can be effectiv

In this article, we'll explore the importance of finding your niche, provide practical guidance for identifying your specialised market posi

Let's explore how to identify and use your company's unique strengths to stand out in this competitive marketplace.

In this article, we'll explore practical and proven methods to turn your job sites into effective marketing tools

In this article, we'll delve into why follow-up is crucial for your trade or construction business and share effective strategies to transfo

In this guide, we will explore the best practices to help your business develop an effective email marketing strategy.

This article explores the reasons why your construction or trade business should consider incorporating blogging in your marketing strategy