The Marketing Hub - Marketing News and Insights from RBC Marketing  

What is a Core Offering? Your core offering is the primary product or service your business is known for. It’s the main reason clients come to you, and the foundation for your reputation and revenue. Think of it as your flagship service, the one that solves your ideal client’s biggest problem and highlights your unique strengths.

Throughout my career in sales, marketing, and business development within the construction industry, I attended countless training sessions. One lesson that stands out and remains invaluable, even today, is understanding the difference between advancing and continuing. Although I first encountered this concept in a sales context, I’ve found it’s a powerful way to measure genuine progress in every area of a business.

Market research is often seen as expensive, time-consuming, and best suited to larger companies. In reality, it’s beneficial for businesses of any size. And today, it’s more accessible, affordable, and efficient than ever before.   This article explores why market research is essential for making better business decisions, and how you can start using it effectively in your own business.

It’s a world away from the massive, and limited, camcorders that were state of the art when I began my career, way back in the 1980s! Today, with digital tools at our fingertips, small and medium-sized trade and construction businesses have a unique opportunity to stand out and attract new clients. One of the most effective ways to do this is by showcasing your work through video. Video is a medium that not only highlights your craftsmanship but also builds trust with potent

When it comes to promoting your business, social media can feel overwhelming. There are so many platforms to choose from, but not all will suit your business goals or your audience. In this article we’ll take a look at the most popular platforms for businesses, and how to use them effectively.

Word-of-mouth marketing can be a powerful tool. It’s usually free, and when someone recommends your business, your chances of winning the job are often much higher. But while referrals are valuable, relying on them alone to bring in work is risky. In this article, we’ll explore the hidden dangers of depending solely on word-of-mouth to grow your business, and why a more balanced approach is essential for long-term success.

Most construction businesses don’t give it much thought, but your colour palette is one of the most underrated yet powerful tools in your branding arsenal. It’s not just about looking good. It’s about communicating your values, building trust, and standing out in a crowded marketplace.

Why Every Small Business Needs a Mission Statement A mission statement is more than just a line on your website or business plan. It is the foundation of your company’s identity. It summarises your purpose, values, and goals, helping you align your branding, strategy, and decision-making.

For small and medium-sized construction businesses, keeping your business values current and relevant is one of the best ways to stand out in a competitive market. In this blog, I’ll explain why clear, updated values matter so much, how they can define your brand and build lasting client relationships, and share practical steps to ensure your values aren’t just words on the wall, but an active part of how you do business every day.

In today’s competitive market, knowing exactly who you want to work with isn’t just helpful. It’s the foundation for sustainable growth and long-term profitability.

For years, I was taught, and firmly believed, that sales and marketing were all about finding your Unique Selling Proposition (USP). In reality, nothing is truly unique. Most businesses share similar services, skills, and even customer promises. What really sets you apart isn’t a single USP, but your ability to recognise and amplify your core strengths. That’s where your business becomes genuinely one of a kind.

In any industry,  understanding your market is the foundation of sustainable success. And that is certainly true in in the complex world of construction. Whether you are a local builder or trade, a specialist contractor, or a supplier, effective market research helps you make smarter decisions, stand out from competitors, and deliver what your customers want.

Trust, expertise, and forward-thinking ideas can set a business apart in any industry. And contrary to what people often think, establishing yourself as a thought leader isn’t just for the biggest companies. It’s a powerful way for small and medium-sized construction businesses to build authority, attract clients, and shape the industry’s future.

In this post, I’ll guide you through creating stunning time-lapse videos that not only document your projects but also become powerful marketing assets.

In this post, I will show you how simple items like T-shirts, hats, and mugs can become powerful tools for growth in your trade or construction company.

In this post, I’ll break down what split testing is, why it matters for your business, and how you can use it to get more leads and better results from your marketing.

A well-designed landing page can be a game changer in helping you capture more enquiries, win more projects, and make your marketing spend work harder. In this post, I’ll break down what makes a landing page convert, with practical examples tailored for UK construction and trade businesses.

If you’re a small or medium-sized UK trade or construction business, you already know that trust is everything. In this article, we’ll explore how to harness the power of testimonials and case studies to build credibility, inspire confidence, and stand out from the competition.

In this post, we’ll explore how before-and-after project portfolios can become your most powerful marketing tool, helping you stand out, build trust, and secure new clients.