With over 30 years' experience of sales and marketing within the Construction Industry, RBC Marketing founder and Owner John Wright has sold and marketed to, or for:

Builders, Plumbing and Roofing Merchants.
Installers, Contractors, and Fabricators of all sizes.
Building Product Manufacturers and Suppliers.
Architects and Local Authorities.
Homeowners.

RBC Marketing for the construction industry

Construction Industry
knowledge and experience

Who this is for

This free check‑up is designed for local construction and trade businesses that worry they are invisible on Google and missing out on local enquiries.

Owners of local construction and trade businesses who are not showing in the Google map for the right searches.
Firms relying too heavily on Checkatrade, MyBuilder or ‘word of mouth’ because the phone is not ringing from Google.
Businesses that know “something isn’t right” with their online presence but are not sure where to start.

What you get for free

You receive a quick, visual snapshot you can understand at a glance, rather than a long, technical SEO report.

A 2 page snapshot PDF with red/amber/green highlights across your Google Business Profile, website, and reviews.
A short video where the findings and priorities are walked through in plain English.
A simple “local visibility score” out of 10 so you can benchmark where you are now.

What is checked

The check‑up focuses on the core “local visibility signals” that influence whether you appear in the Google map for the searches that matter.

Your Google Business Profile: categories, use of keywords, logo, photos and how well it supports the right searches.
Google reviews: review volume, how recent and relevant those reviews are., overall rating, do you respond to reviews promptly and professionally?
Your website: trust signals such as testimonials and accreditations, how clearly you show locations and services, appropriate use of keywords and whether it backs up your Google profile.

How the process works

The process is kept deliberately simple so you can get answers quickly without a big time commitment.

Step 1: Share a few details (business name, main location, website URL, target areas and the main local visibility problem you want to solve).
Step 2: We run a 7‑point visual check is using our Local Visibility Check‑Up checklist, with scores and comments added and the top 3 issues prioritised.
Step 3: You receive your PDF summary and video, plus clear suggestions on “what to fix first” and practical next steps you can take yourself.

What happens next

You can use the report however suits you best, whether that is to brief your team or current marketing supplier, or to work through the actions yourself.

If you would like help implementing the recommendations, the natural next step is the paid Local Visibility Kick‑Start / Map Pack Makeover, which uses a deeper 15‑point audit and implementation. (click here for more details)

Book your Free Local Visibility Check Up

To book your free Check‑Up, please complete the short form below. You will then get a personal reply to confirm when we expect to complete your free check-up.

Where to reach them online.
Their pain points, and the problems they want to solve.
The questions they want answered.
The terminology they use.

Our construction industry experience enables us to understand your target market. Which means that we know:

We understand your target market

All of which means that we know what content to use on what mediums and platforms, to reach and engage with the people you would like to educate about your business and the products and services you offer.

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