With over 30 years' experience of sales and marketing within the Construction Industry, RBC Marketing founder and Owner John Wright has sold and marketed to, or for:
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Builders, Plumbing and Roofing Merchants.
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Installers, Contractors, and Fabricators of all sizes.
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Building Product Manufacturers and Suppliers.
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Architects and Local Authorities.
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Homeowners.
Construction Industry
knowledge and experience
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Where to reach them online.
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Their pain points, and the problems they want to solve.
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The questions they want answered.
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The terminology they use.
Our construction industry experience enables us to understand your target market. Which means that we know:
We understand your target market
All of which means that we know what content to use on what mediums and platforms, to reach and engage with the people you would like to educate about your business and the products and services you offer.
How we can help your business get noticed
Copywriting for Blogs, Case Studies, Geo Pages & More
Content That Builds Reputation, Ranks, and Results
In today’s construction sector, words matter! RBC Marketing provides expert copywriting for the content that makes your business stand out online; from insightful blog posts and project case studies to highly targeted geo pages and service descriptions.
Whether you’re a merchant, supplier, contractor, or trade professional, our copywriters speak your customers’ language, turning your experience into authority and your website into a lead-generating asset.
Are You Telling Your Project Stories in a Way That Wins New Business?
What We Write For You
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Blogs: Industry insights, project news, and practical advice to engage your audience and support SEO.
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Case Studies: Showcase successful projects and build trust with persuasive storytelling and clear results.
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Geo Pages: Location-focused service pages to target new areas and rank higher in local search.
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Project Updates & News: Regular updates that keep your site fresh and your audience informed.
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Writing for Offline Materials: Compelling copy for brochures, flyers, direct mail, and other printed marketing materials that create a professional impression and reinforce your brand.
Why High-Quality Copy Matters
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Search-optimised content puts your business in front of more customers and helps you rank for the services and locations that matter most.
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Professional writing demonstrates authority, supports brand credibility, and turns visitors into leads.
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Consistent, industry-relevant messaging builds engagement and trust with both clients and partners.
RBC Marketing’s team combines deep industry experience with creative flair, making your written content an integral part of your marketing success.
