The Marketing Hub - Marketing News and Insights from RBC Marketing  

Wondering what backlinks are and how they help your trade business? Read our simple, jargon-free guide to link building for builders and contractors.

Want more local trade leads? Discover 9 practical ways to rank higher in Google Maps, optimize your Google Business Profile, and win local jobs.

Learn how to structure and write website SEO content for AI search and answer engines. Discover practical tips for trade businesses to get cited in AI search results.

Offline reputation strong, but missing out on local leads? Discover the 5 most common online visibility gaps for trade businesses and how to fix them. Check your free Local Visibility Score today!

Discover what schema markup is, how it labels your website for Google, and why it helps local businesses stand out in search results.

Discover how construction SMEs can turn social media into a reliable lead generation engine. Learn smart strategies for Facebook, Instagram, and DMs to drive growth.

Find out why two people searching 'plumber near me' get different Google results – and what it means for your trade business's local SEO and marketing strategy.

Learn how to formalise your referral network with other trades to generate consistent, high-quality leads for your construction business.

Discover why John Wright invested in the Google AI Professional Certificate and how RBC Marketing uses AI and automation to help construction businesses grow.

Learn how before and after photos can generate more enquiries for your construction business. Simple, effective marketing tips for UK trades.

The 5‑second test for your homepage Your website has one job in the first 5 seconds: make it crystal clear what you do and who you do it for. Find our simple test for your homepage you can try today.

Learn how QR codes can help your construction business collect more Google reviews quickly and easily, with practical ideas for using them on-site and in your marketing.

Drowning in admin? Learn how to use simple, AI-assisted workflows to automate repetitive tasks, save hours each week, and apply for RBC Marketing's new SME pilot.

Learn how a simple “keep in touch” message can bring past customers back and generate repeat business for your construction company. Practical tips included.Learn how a simple “keep in touch” message can bring past customers back and generate repeat business for your construction company. Practical tips included.

Learn how construction businesses can follow up on quotes professionally without sounding pushy. Practical tips to win more work and stay top of mind.

A simple way for UK trades and construction firms to win more work, just by sharing one project photo a week. No marketing jargon, just practical tips.

Not sure what to put on your van, work hoodies, and site boards? This practical guide for UK trades and construction firms explains exactly what to include so they generate local enquiries.

Learn how to quickly and effectively ask happy customers for Google reviews. Turn great word-of-mouth into online proof that grows your construction business.