The Marketing Hub - Marketing News and Insights from RBC Marketing  

Just launched a new website? Discover 8 practical steps to drive traffic, update your marketing, and start turning visits into real customer enquiries.

Joining a networking group is just the start. Learn practical ways to follow up, build meaningful connections, and turn meetings into real business opportunities.

Not sure whether to write a blog post or a dedicated web page? Learn how to structure trade website content around search intent to win more enquiries.

Has your business grown, but your website hasn't? Run through our 6-point marketing check for trade businesses and claim a free Online Reality Check.

We are delighted to announce the launch of Crawley Grafters, a new fortnightly networking group created specifically for businesses working in construction, property and the services that support those sectors across Crawley and the surrounding area.

Feast-or-famine enquiries? Discover why hiring a full-time marketing manager might be a costly mistake for your construction business and what to do instead.

Turn search data into local jobs! Discover how trade businesses can use Google Search Console to find keywords, improve clicks, and win more enquiries.

Wondering what backlinks are and how they help your trade business? Read our simple, jargon-free guide to link building for builders and contractors.

Want more local trade leads? Discover 9 practical ways to rank higher in Google Maps, optimize your Google Business Profile, and win local jobs.

Learn how to structure and write website SEO content for AI search and answer engines. Discover practical tips for trade businesses to get cited in AI search results.

Offline reputation strong, but missing out on local leads? Discover the 5 most common online visibility gaps for trade businesses and how to fix them. Check your free Local Visibility Score today!

Discover what schema markup is, how it labels your website for Google, and why it helps local businesses stand out in search results.

Discover how construction SMEs can turn social media into a reliable lead generation engine. Learn smart strategies for Facebook, Instagram, and DMs to drive growth.

Find out why two people searching 'plumber near me' get different Google results – and what it means for your trade business's local SEO and marketing strategy.

Learn how to formalise your referral network with other trades to generate consistent, high-quality leads for your construction business.

Discover why John Wright invested in the Google AI Professional Certificate and how RBC Marketing uses AI and automation to help construction businesses grow.

Learn how before and after photos can generate more enquiries for your construction business. Simple, effective marketing tips for UK trades.

The 5‑second test for your homepage Your website has one job in the first 5 seconds: make it crystal clear what you do and who you do it for. Find our simple test for your homepage you can try today.