The Marketing Hub - Marketing News and Insights from RBC Marketing  

A simple way for UK trades and construction firms to win more work, just by sharing one project photo a week. No marketing jargon, just practical tips.

Not sure what to put on your van, work hoodies, and site boards? This practical guide for UK trades and construction firms explains exactly what to include so they generate local enquiries.

Learn how to quickly and effectively ask happy customers for Google reviews. Turn great word-of-mouth into online proof that grows your construction business.

Many tradespeople wait and hope referrals will come. Learn how to confidently ask for referrals without awkwardness, with simple scripts and perfect moments to ask.

Learn why potential customers still Google your construction business even after a strong referral - and how to make sure they like what they find.

In this post, we’ll focus on these three common local SEO mistakes and what you can realistically fix in the next seven days to help you generate more local enquiries.

Your next five best customers are probably searching on their phones for a business like yours, within 5–10 miles of where you are based. For UK trades and construction firms, which means every missed local search is a job handed to a competitor.

Discover why a polished online presence matters for your construction business and how to capture local enquiries with smart marketing.

Discover how Shaaron Sargent, RBC Marketing’s Wix Studio Certified Web Designer, helps construction and trade businesses create professional websites that attract local clients.

Learn how effective local SEO helps construction and trade businesses turn online browsers into customers ready to book a site visit. Practical, actionable tips from RBC Marketing.

Want more local enquiries from nearby towns? Learn how adding one well-planned page to your website can boost your visibility and help your construction business rank beyond your immediate area.

Stop stressing about SEO. Here’s how UK construction and trade businesses can improve local visibility with a simple, repeatable monthly SEO checklist.

Even your loyal customers Google your business before calling. Discover how strong local SEO makes sure your construction business looks professional and trustworthy online.

Discover why small and medium-sized construction businesses grow faster with local SEO. Learn why 10 local visitors are worth more than 100 random ones, and how to attract more local enquiries.

A complete Google Business Profile helps construction firms and trades appear in local searches. Learn how a half-finished profile can cost you free local leads.

Many trades spend money on print ads and leaflets while neglecting the one place locals check first — Google. Learn why your online presence matters most for winning local work.

As a construction business owner, you already know how much word-of-mouth matters. But in this digital world, most “word-of-mouth” takes place online. And Google reviews are at the heart of it. They not only help potential customers decide whether to choose you, but they also tell Google that your business is trustworthy and relevant, which can boost your visibility in local search results. This article explores how you can transform your Google reviews into a steady sou

Have you ever noticed your competitors popping up on Google Maps when someone searches for a term such as “builder near me” or “loft conversion Horsham.” But your business is nowhere to be seen? That gap is almost always local SEO at work.​

Thank you to all our clients, contacts, and readers in the construction sector for your support this year. It’s a privilege to work with businesses that keep projects moving, sites running, and customers happy.

When it comes to making a great first impression, the quality of your business’s visuals matters more than you might think. Whether it’s your logo on a website, photos in a brochure, or images shared on social media, clear and professional looking graphics help build trust with potential clients. In this blog, we’ll break down the basics of file types and image resolutions, so you can ensure your business always looks its best, both online and in print.