The Marketing Hub - Marketing News and Insights from RBC Marketing  

Discover how construction SMEs can turn social media into a reliable lead generation engine. Learn smart strategies for Facebook, Instagram, and DMs to drive growth.

Find out why two people searching 'plumber near me' get different Google results – and what it means for your trade business's local SEO and marketing strategy.

Learn how to formalise your referral network with other trades to generate consistent, high-quality leads for your construction business.

Discover why John Wright invested in the Google AI Professional Certificate and how RBC Marketing uses AI and automation to help construction businesses grow.

Learn how before and after photos can generate more enquiries for your construction business. Simple, effective marketing tips for UK trades.

The 5‑second test for your homepage Your website has one job in the first 5 seconds: make it crystal clear what you do and who you do it for. Find our simple test for your homepage you can try today.

Learn how QR codes can help your construction business collect more Google reviews quickly and easily, with practical ideas for using them on-site and in your marketing.

Drowning in admin? Learn how to use simple, AI-assisted workflows to automate repetitive tasks, save hours each week, and apply for RBC Marketing's new SME pilot.

Learn how a simple “keep in touch” message can bring past customers back and generate repeat business for your construction company. Practical tips included.Learn how a simple “keep in touch” message can bring past customers back and generate repeat business for your construction company. Practical tips included.

Learn how construction businesses can follow up on quotes professionally without sounding pushy. Practical tips to win more work and stay top of mind.

A simple way for UK trades and construction firms to win more work, just by sharing one project photo a week. No marketing jargon, just practical tips.

Not sure what to put on your van, work hoodies, and site boards? This practical guide for UK trades and construction firms explains exactly what to include so they generate local enquiries.

Learn how to quickly and effectively ask happy customers for Google reviews. Turn great word-of-mouth into online proof that grows your construction business.

Many tradespeople wait and hope referrals will come. Learn how to confidently ask for referrals without awkwardness, with simple scripts and perfect moments to ask.

Learn why potential customers still Google your construction business even after a strong referral - and how to make sure they like what they find.

In this post, we’ll focus on these three common local SEO mistakes and what you can realistically fix in the next seven days to help you generate more local enquiries.

Your next five best customers are probably searching on their phones for a business like yours, within 5–10 miles of where you are based. For UK trades and construction firms, which means every missed local search is a job handed to a competitor.

Discover why a polished online presence matters for your construction business and how to capture local enquiries with smart marketing.

Discover how Shaaron Sargent, RBC Marketing’s Wix Studio Certified Web Designer, helps construction and trade businesses create professional websites that attract local clients.