When we create a new website for one of our clients, we build it on the Wix platform - a choice made after extensive testing across multiple website builders. We selected Wix for its robust features that enable us to create bespoke websites with a modern design and tailored to each client's unique needs.
A common question we encounter is whether Wix websites perform well for SEO. This concern stems from Wix's historical reputation regarding search engine optimisation capabilities. However, the platform has undergone significant transformations. The previous limitations that once affected SEO performance are now firmly in the past, which is precisely why we confidently use Wix for our client websites.
In this article, we'll explore the substantial improvements Wix has made to its platform and examine how modern Wix websites can be effectively optimised for search engine success.
The Evolution of Wix's SEO Capabilities
Historically, Wix faced criticism for its lack of flexibility in SEO. Wix has made significant strides in improving its SEO capabilities, transforming from a platform once criticised for poor optimisation to a robust solution for businesses seeking search engine success. Here's how Wix has evolved to meet the demands of SEO in 2025
Improved Crawlability and Indexing: Previously hindered by JavaScript-heavy code and Flash-based designs, Wix now supports server-side rendering (SSR), ensuring search engines can easily crawl and index site content.
Customisable SEO Settings: Users can now edit robots.txt files, meta tags, canonical tags, and structured data markup directly from the dashboard.
Mobile-First Design: All Wix sites are responsive by default, aligning with Google's mobile-first indexing priority.
Key Features That Make Wix SEO-Friendly in 2025
Wix has introduced a range of tools and features that empower businesses to optimise their websites effectively:
Built-In SEO Tools
Wix's "SEO Wiz" acts as a step-by-step guide to help users set up their site's SEO foundation. It covers everything from keyword research to creating optimised meta tags.
Structured Data Markup
Wix automatically adds schema markup for product pages, blog posts, and events. For more advanced needs, users can customise schema settings to target rich results like FAQs or product reviews.
Page Speed Optimisation
While page speed was once a drawback for Wix sites, improvements such as automatic image compression and lazy loading have enhanced performance. However, users should still manually optimise large media files and minimise third-party app usage to achieve better results.
Local SEO Integration
Wix makes it easy to connect your site with Google Business Profile (GBP), ensuring consistency in local listings. Features like location-specific keywords and embedded Google Maps further boost visibility in local searches.
Advanced Analytics
Artificial Intelligence is playing a larger role in Wix's SEO offerings:
· AI-Generated Content: Assistance in creating SEO-friendly titles and meta descriptions
· Automated Keyword Research: AI-powered tools to identify relevant keywords and search intent
Practical Tips for Optimising Your Wix Website
To ensure your Wix site ranks well on search engines in 2025, implement these strategies:
Optimise Meta Tags: Use unique title tags and meta descriptions with primary keywords for each page.
Leverage Header Tags: Structure your content with H1-H6 tags to improve readability and SEO.
Enhance Image SEO: Add alt text to all images and use compressed formats like WebP.
Focus on Internal Linking: Link related pages within your site to improve navigation and distribute link equity.
Monitor Core Web Vitals: Regularly test your site using Google's PageSpeed Insights tool to identify areas for improvement.
Take Action
If you're using or considering Wix for your business website, now is the time to take advantage of its enhanced SEO capabilities. Focus on optimising technical settings, creating high-quality content, and leveraging built-in tools like the SEO Wiz.
Up Next: How to Choose a Digital Marketing Company That Delivers Results
In our next blog post, you’ll discover the essential questions to ask and red flags to watch out for when selecting a digital marketing company. Learn how to avoid empty promises and ensure your investment leads to real results.
Found This Useful?
I hope you've found this post on "Wix and SEO in 2025" helpful. If you would like to discuss how to optimise your construction company's website using Wix or other platforms, please email me. You can also connect with me on LinkedIn.
If you would like to talk about your construction company's digital marketing strategy, feel free to reach out as well.
About the Author
John Wright started his career in the construction industry at Kennedy Builders Merchants in the 1980s. This marked the beginning of a 35-year journey in sales, marketing, and business development in construction.
In 2016, John transitioned into digital marketing as an it'seeze web design franchisee before founding RBC Marketing in 2022. Today, he uses his strong knowledge of the construction industry along with marketing skills to help construction companies create a strong online presence and drive business growth through both digital and traditional marketing strategies.
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