The Marketing Hub - Marketing News and Insights from RBC Marketing  

Word-of-mouth marketing can be a powerful tool. It’s usually free, and when someone recommends your business, your chances of winning the job are often much higher. But while referrals are valuable, relying on them alone to bring in work is risky. In this article, we’ll explore the hidden dangers of depending solely on word-of-mouth to grow your business, and why a more balanced approach is essential for long-term success.

If you’ve been wondering why your website isn’t appearing on the first page of Google, you’re not alone. Many trade and construction businesses face this challenge, often unknowingly due to common SEO mistakes. However, even slight changes can make a big difference in search engine rankings. Let’s dive into the most frequent SEO pitfalls and how you can fix them to get your business noticed.

In this post, we'll delve into the distinction between being "SEO Ready" and the regular updates required needed to keep your website performing well in search engine results.

In this article, we'll explore the substantial improvements Wix has made to its platform and examine how modern Wix websites can be effectiv

When potential clients search for construction services in their area, they often look beyond websites and social media.

In this guide, I'll share practical strategies for building your website's authority through quality backlinks, focusing specifically on...

Think of meta tags as your website's shop window display. Just as you wouldn’t use the same window display for kitchen renovations and lof

When I look at construction websites, I often see well-designed pages that show off great projects. However, many of them miss an important

Understanding exactly how potential clients search for construction services can make the difference between your website being discovered o

While SEO remains crucial for getting found online, social media has become the digital equivalent of word-of-mouth marketing. A powerful wa

Think of on-page optimisation as the foundation of your digital presence. Much like how a solid foundation is crucial for any construction p

It's 7am, and a homeowner discovers a major leak in their bathroom. They grab their phone and type "emergency plumber near me" into Google.

This guide will cover key SEO tactics that every trade business should implement for effective online marketing.