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The Marketing Hub - Marketing News and Insights from RBC Marketing



Wix and SEO in 2025: How the Platform Has Evolved for Search Engine Success
In this article, we'll explore the substantial improvements Wix has made to its platform and examine how modern Wix websites can be effectiv
John Wright
Mar 74 min read
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Local Business Directories: A Complete Guide for Construction Companies
When potential clients search for construction services in their area, they often look beyond websites and social media.
John Wright
Oct 25, 20245 min read
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Backlinks: The Key to Boosting Your Online Authority
In this guide, I'll share practical strategies for building your website's authority through quality backlinks, focusing specifically on...
John Wright
Oct 19, 20246 min read
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Mastering Meta Tags: Optimising Title Tags and Meta Descriptions for SEO Success
Think of meta tags as your website's shop window display. Just as you wouldn’t use the same window display for kitchen renovations and lof
John Wright
Oct 13, 20245 min read
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Mastering Header Tags: How to Structure Content for Users and Search Engines
When I look at construction websites, I often see well-designed pages that show off great projects. However, many of them miss an important
John Wright
Oct 6, 20245 min read
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Keyword Research: A Deep Dive for Construction Businesses
Understanding exactly how potential clients search for construction services can make the difference between your website being discovered o
John Wright
Sep 29, 20246 min read
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Social Media Marketing: How to Complement Your SEO Efforts and Engage Your Target Audience
While SEO remains crucial for getting found online, social media has become the digital equivalent of word-of-mouth marketing. A powerful wa
John Wright
Sep 14, 20246 min read
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On-Page Optimisation: A Comprehensive Guide for Construction Businesses
Think of on-page optimisation as the foundation of your digital presence. Much like how a solid foundation is crucial for any construction p
John Wright
Sep 8, 20246 min read
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Local SEO: The Key to Attracting More Customers in Your Area
It's 7am, and a homeowner discovers a major leak in their bathroom. They grab their phone and type "emergency plumber near me" into Google.
John Wright
Sep 1, 20246 min read
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SEO for Construction Businesses: A Comprehensive Guide
This guide will cover key SEO tactics that every trade business should implement for effective online marketing.
John Wright
Aug 25, 20246 min read
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