The Marketing Hub - Marketing News and Insights from RBC Marketing  

Many trades spend money on print ads and leaflets while neglecting the one place locals check first — Google. Learn why your online presence matters most for winning local work.

Word-of-mouth marketing can be a powerful tool. It’s usually free, and when someone recommends your business, your chances of winning the job are often much higher. But while referrals are valuable, relying on them alone to bring in work is risky. In this article, we’ll explore the hidden dangers of depending solely on word-of-mouth to grow your business, and why a more balanced approach is essential for long-term success.

In this article we will explore some of methods discussed in Guerrilla Marketing and see how these ideas can be adapted by trade and construction businesses to stand out in competitive markets.

That's where PPC comes in. It's like having a digital billboard that only charges you when interested people walk through your door.