The Marketing Hub - Marketing News and Insights from RBC Marketing  

In this post, I will share with you what a favicon is, why it's crucial to have one on your website, and the meaning behind the term.

Most of your potential clients will first encounter your company through their smartphone, making mobile optimisation crucial for success.

There are, however, compelling reasons why a custom, original design tailored to your specific business and services is the better choice.

While it's natural to want your website to rank well for important terms, stuffing your content with keywords does more harm than good.