The Marketing Hub - Marketing News and Insights from RBC Marketing  

A well-designed landing page can be a game changer in helping you capture more enquiries, win more projects, and make your marketing spend work harder. In this post, I’ll break down what makes a landing page convert, with practical examples tailored for UK construction and trade businesses.

In this article, we will explore the concept of UGC and its transformative potential. We will look at how UGC can enhance authenticity, boost engagement, and drive business growth by leveraging customer testimonials, photos, and reviews.

In this post, we'll explore the arguments for and against having an "About Us" page, along with tips on creating an effective one.

In this post, I will share with you what a favicon is, why it's crucial to have one on your website, and the meaning behind the term.

Most of your potential clients will first encounter your company through their smartphone, making mobile optimisation crucial for success.

There are, however, compelling reasons why a custom, original design tailored to your specific business and services is the better choice.

While it's natural to want your website to rank well for important terms, stuffing your content with keywords does more harm than good.