The Marketing Hub - Marketing News and Insights from RBC Marketing  

In this article I’ll break down simple, practical content marketing strategies tailored for busy trade and construction businesses, so you can get results without adding hours to your workload.

Why Every Small Business Needs a Mission Statement A mission statement is more than just a line on your website or business plan. It is the foundation of your company’s identity. It summarises your purpose, values, and goals, helping you align your branding, strategy, and decision-making.

For years, I was taught, and firmly believed, that sales and marketing were all about finding your Unique Selling Proposition (USP). In reality, nothing is truly unique. Most businesses share similar services, skills, and even customer promises. What really sets you apart isn’t a single USP, but your ability to recognise and amplify your core strengths. That’s where your business becomes genuinely one of a kind.

In any industry,  understanding your market is the foundation of sustainable success. And that is certainly true in in the complex world of construction. Whether you are a local builder or trade, a specialist contractor, or a supplier, effective market research helps you make smarter decisions, stand out from competitors, and deliver what your customers want.

In this post, I’ll share practical local marketing strategies that help small and medium-sized construction businesses become trusted names in their area.

Client success stories are very powerful. For trade and construction businesses, showcasing your achievements isn’t just about patting yourself on the back. It’s about building trust, credibility, and a pipeline of new opportunities.   In this post, I’ll guide you on how to turn your client success stories into marketing gold.

In this article we will explore some of methods discussed in Guerrilla Marketing and see how these ideas can be adapted by trade and construction businesses to stand out in competitive markets.

In this article, we'll delve into why follow-up is crucial for your trade or construction business and share effective strategies to transfo

Building Trust Through Communication: A Construction Company's Guide

QR codes have emerged as a powerful tool that is transforming how construction businesses operate, manage sites, and interact with clients

The construction industry has always thrived on word-of-mouth recommendations. A satisfied client tells their neighbour about your excellent