The Marketing Hub - Marketing News and Insights from RBC Marketing  

Thank you to all our clients, contacts, and readers in the construction sector for your support this year. It’s a privilege to work with businesses that keep projects moving, sites running, and customers happy.

A value proposition may seem like something that only larger companies need. But a strong value proposition helps make it clear what value a business can provide to potential clients. And in a sector as competitive as construction, that can prove to be the foundation for growth, trust, and long-term success.

In this fast-moving world, it is tempting to think that “more is better.” More leads, more social media posts, more emails. But when it comes to winning better clients and building a reputation that lasts, quality always beats quantity.   I know from personal experience how easy it is to get caught up in the numbers game. But if you want to attract clients who value your expertise, and who are willing to pay for it, focusing on quality is a game-changer.

In this article I’ll break down simple, practical content marketing strategies tailored for busy trade and construction businesses, so you can get results without adding hours to your workload.

Why Every Small Business Needs a Mission Statement A mission statement is more than just a line on your website or business plan. It is the foundation of your company’s identity. It summarises your purpose, values, and goals, helping you align your branding, strategy, and decision-making.

For small and medium-sized construction businesses, keeping your business values current and relevant is one of the best ways to stand out in a competitive market. In this blog, I’ll explain why clear, updated values matter so much, how they can define your brand and build lasting client relationships, and share practical steps to ensure your values aren’t just words on the wall, but an active part of how you do business every day.

In any industry,  understanding your market is the foundation of sustainable success. And that is certainly true in in the complex world of construction. Whether you are a local builder or trade, a specialist contractor, or a supplier, effective market research helps you make smarter decisions, stand out from competitors, and deliver what your customers want.

Trust, expertise, and forward-thinking ideas can set a business apart in any industry. And contrary to what people often think, establishing yourself as a thought leader isn’t just for the biggest companies. It’s a powerful way for small and medium-sized construction businesses to build authority, attract clients, and shape the industry’s future.

In this post, I’ll break down what split testing is, why it matters for your business, and how you can use it to get more leads and better results from your marketing.

In this post, we’ll explore how before-and-after project portfolios can become your most powerful marketing tool, helping you stand out, build trust, and secure new clients.

In this article we will explore some of methods discussed in Guerrilla Marketing and see how these ideas can be adapted by trade and construction businesses to stand out in competitive markets.

In this post, I will share with you what a favicon is, why it's crucial to have one on your website, and the meaning behind the term.

In this article, we’ll explore what to watch out for and the key questions to ask when choosing a digital marketing company.

In this article, we'll explore the importance of finding your niche, provide practical guidance for identifying your specialised market posi

Let's explore how to identify and use your company's unique strengths to stand out in this competitive marketplace.

In this article, we'll explore practical and proven methods to turn your job sites into effective marketing tools

In today's competitive market, a strong online presence is no longer optional for trade  businesses.

This A-Z glossary is designed to help you understand some of the most used marketing terms.