The Marketing Hub - Marketing News and Insights from RBC Marketing  

When it comes to making a great first impression, the quality of your business’s visuals matters more than you might think. Whether it’s your logo on a website, photos in a brochure, or images shared on social media, clear and professional looking graphics help build trust with potential clients.   In this blog, we’ll break down the basics of file types and image resolutions, so you can ensure your business always looks its best, both online and in print.

A brand style guide is one of the simplest ways to fix this problem and keep everyone on the same page, whether they are creating social media posts, updating the website, or designing vehicle graphics. It ensures every logo, post, and piece of communication reflects who you are as a business, helping you stand out, be remembered, and attract the right kind of clients for your trade or construction company.

Most construction businesses don’t give it much thought, but your colour palette is one of the most underrated yet powerful tools in your branding arsenal. It’s not just about looking good. It’s about communicating your values, building trust, and standing out in a crowded marketplace.

Why Every Small Business Needs a Mission Statement A mission statement is more than just a line on your website or business plan. It is the foundation of your company’s identity. It summarises your purpose, values, and goals, helping you align your branding, strategy, and decision-making.

For small and medium-sized construction businesses, keeping your business values current and relevant is one of the best ways to stand out in a competitive market. In this blog, I’ll explain why clear, updated values matter so much, how they can define your brand and build lasting client relationships, and share practical steps to ensure your values aren’t just words on the wall, but an active part of how you do business every day.

In this post, I will show you how simple items like T-shirts, hats, and mugs can become powerful tools for growth in your trade or construction company.

No matter how big or small as business is, building a strong brand identity can help trade and construction businesses thrive. A strong brand which sets you apart you’re your competitors helps to build trust, attract clients, and foster long-term loyalty.   In this post we will explore how you can create a powerful brand identity for your trade or construction business.

In this article we will explore some of methods discussed in Guerrilla Marketing and see how these ideas can be adapted by trade and construction businesses to stand out in competitive markets.

In this post, I will share with you what a favicon is, why it's crucial to have one on your website, and the meaning behind the term.

Vehicles are more than just transportation. They are moving billboards for your business.