The Marketing Hub - Marketing News and Insights from RBC Marketing  

Many trades spend money on print ads and leaflets while neglecting the one place locals check first — Google. Learn why your online presence matters most for winning local work.

As a construction business owner, you already know how much word-of-mouth matters. But in this digital world, most “word-of-mouth” takes place online. And Google reviews are at the heart of it. They not only help potential customers decide whether to choose you, but they also tell Google that your business is trustworthy and relevant, which can boost your visibility in local search results.   This article explores how you can transform your Google reviews into a steady sou

Word-of-mouth marketing can be a powerful tool. It’s usually free, and when someone recommends your business, your chances of winning the job are often much higher. But while referrals are valuable, relying on them alone to bring in work is risky. In this article, we’ll explore the hidden dangers of depending solely on word-of-mouth to grow your business, and why a more balanced approach is essential for long-term success.

If you’re a small or medium-sized UK trade or construction business, you already know that trust is everything. In this article, we’ll explore how to harness the power of testimonials and case studies to build credibility, inspire confidence, and stand out from the competition.

Client success stories are very powerful. For trade and construction businesses, showcasing your achievements isn’t just about patting yourself on the back. It’s about building trust, credibility, and a pipeline of new opportunities.   In this post, I’ll guide you on how to turn your client success stories into marketing gold.

In this article, we will explore the concept of UGC and its transformative potential. We will look at how UGC can enhance authenticity, boost engagement, and drive business growth by leveraging customer testimonials, photos, and reviews.

In this article, we will look at how you can make online reviews work harder for your construction business.