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The Marketing Hub - Marketing News and Insights from RBC Marketing



Why People Google You Even After a Recommendation
Learn why potential customers still Google your construction business even after a strong referral - and how to make sure they like what they find.
John Wright
Apr 93 min read


The 3 most common local SEO mistakes trades make
In this post, we’ll focus on these three common local SEO mistakes and what you can realistically fix in the next seven days to help you generate more local enquiries.
John Wright
Apr 26 min read


Your Next 5 Customers Are Searching on Their Phones. Are You There?
Your next five best customers are probably searching on their phones for a business like yours, within 5–10 miles of where you are based. For UK trades and construction firms, which means every missed local search is a job handed to a competitor.
John Wright
Mar 263 min read


If Your Business Looks Half-Finished Online, People Assume Your Work Might Be Too
Discover why a polished online presence matters for your construction business and how to capture local enquiries with smart marketing.
John Wright
Mar 193 min read


Done Well, Local SEO Turns ‘Just Browsing’ into ‘I’m Ready to Book a Site Visit’
Learn how effective local SEO helps construction and trade businesses turn online browsers into customers ready to book a site visit. Practical, actionable tips from RBC Marketing.
John Wright
Mar 53 min read


How One Extra Page on Your Website Can Help You Rank in the Next Town Over
Want more local enquiries from nearby towns? Learn how adding one well-planned page to your website can boost your visibility and help your construction business rank beyond your immediate area.
John Wright
Feb 263 min read


Even Your Loyal Customers Will Google You Before They Call. Here’s Why Local SEO Matters
Even your loyal customers Google your business before calling. Discover how strong local SEO makes sure your construction business looks professional and trustworthy online.
John Wright
Feb 123 min read


Why Local SEO Beats Random Traffic: Quality Over Quantity for Construction Businesses
Discover why small and medium-sized construction businesses grow faster with local SEO. Learn why 10 local visitors are worth more than 100 random ones, and how to attract more local enquiries.
John Wright
Feb 53 min read


Ever noticed your competitors show up on Google Maps and you don’t? That’s local SEO at work.
Have you ever noticed your competitors popping up on Google Maps when someone searches for a term such as “builder near me” or “loft conversion Horsham.” But your business is nowhere to be seen? That gap is almost always local SEO at work.
John Wright
Jan 73 min read

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