How to Turn Google Reviews into a Steady Stream of Enquiries for Your Construction Business

As a construction business owner, you already know how much word-of-mouth matters. But in this digital world, most “word-of-mouth” takes place online. And Google reviews are at the heart of it. They not only help potential customers decide whether to choose you, but they also tell Google that your business is trustworthy and relevant, which can boost your visibility in local search results.

This article explores how you can transform your Google reviews into a steady source of new enquiries.

Why Google Reviews Matter More Than Ever

When someone searches for a local builder, roofer, or contractor, Google often shows three businesses in the “Local Pack.” This is the map section at the top of search results. And reviews play a major role in which companies appear there.

If you have a high rating, a steady flow of recent reviews, and you respond to them, Google sees your business as active and credible. This increases the chances of your listing being shown to new potential customers in your area.

Make It Easy for Happy Customers to Leave Reviews

After you successfully finish a project, ask your satisfied customers to write a review while the job is still fresh in their minds. Don’t overcomplicate it. A friendly follow-up text or email with a direct link to your Google review page works wonders.

Example: “Thanks again for choosing us for your kitchen extension! If you were happy with our work, we would really appreciate a quick Google review, as it helps other local homeowners find us.”

To make it even easier, create a short link or QR code you can share on invoices and business cards.

Respond to Every Review

Whether it’s positive or negative, always reply to reviews promptly and professionally. This shows potential customers that you care about your reputation and take feedback seriously.

Positive reviews: Thank the customer and mention the type of work you did (“We’re glad you’re happy with your new fencing”).

Negative reviews: Stay calm, apologise if necessary, and take the conversation offline to resolve it.

Google values engagement, and potential customers notice when a business takes the time to respond.

 

Use Reviews to Your Advantage in Marketing

Don’t just let your Google reviews sit there. Showcase them across your marketing.

• Add top reviews to your website, especially on service pages.

• Share them on social media to build trust with new audiences.

• Include customer quotes in brochures or proposals.

These real experiences add credibility and help convert hesitant prospects into firm enquiries.

Turn Reviews into Search Boosts

Google reviews influence your Google Business Profile ranking. The more genuine, keyword-rich reviews you have (for example, “plastering in Portsmouth” or “loft conversion in Leicester”) the more signals you send to Google about the services you provide and where you operate.

Encourage customers to naturally include what you did for them, and the town/city they are in. This helps your business appear in more local searches related to your services.

Summary

Google reviews can do far more than just make you look good. They directly affect how visible you are locally and how many new enquiries you get. By actively collecting, managing, and responding to reviews, you are nurturing a steady, organic flow of leads straight from Google.

Take Action

Don’t leave your online reputation to chance. Start asking for reviews after every job, respond to each one thoughtfully, and use them as part of your marketing. The more genuine 5-star feedback you gather, the more trust (and enquiries) you’ll generate.

Up Next

You’re probably paying for ads and leaflets but ignoring the one place most locals look first.Our next blog post will look at how local search visibility has overtaken traditional advertising,  and how your business can take advantage of this shift without wasting money.

Found This Useful?

I hope you have found this post on How to Turn Google Reviews into a Steady Stream of Enquiries for Your Construction Business helpful. If you would like to discuss how to generate more enquiries through better use of Google reviews, please email me. You can also connect with me on LinkedIn. If you would like to talk about your construction company's digital marketing strategy, feel free to reach out as well.

About the Author

John Wright started his career in the construction industry at Kennedy Builders Merchants in the 1980s. This marked the beginning of a 35-year journey in sales, marketing, and business development in construction.

In 2016, John transitioned into digital marketing as an it’seeze web design franchisee, before founding RBC Marketing in 2022. Today, he uses his strong knowledge of the construction industry along with marketing skills. He helps construction companies create a strong online presence. He also drives business growth through both digital and traditional marketing strategies.