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Use QR Codes to Get Reviews from Your Customers


Whitepapers

If you’re running a construction or trade business, you’ll already know how important word-of-mouth is. But nowadays word-of-mouth includes reviews, and particularly Google reviews.

 

The challenge is getting busy customers to leave those reviews. So,  anything that can make it quick and easy for them to leave a review is worth implementing.

 

That’s where QR codes come in. They are simple to create, easy for customers to use, and can make a noticeable difference to how many reviews you receive.

 

QR Codes Explained (and Why They Work So Well)

QR codes, those small square barcodes that customers can scan with their phone camera, were originally invented in 1994.  But they really came into their own in 2020 when lockdowns and social distancing requirements saw their uses include digital menus, contact tracing,  and touchless payments.

 

When scanned, a QR code takes the user directly to a webpage. And that can include your Google review page. Instead of asking customers to search for your business and then find where to leave a review, a QR code removes all the friction. One quick scan and they are there.

 

Why QR Codes Work So Well for Reviews

When it comes to people leaving reviews, convenience is everything. QR codes help because:

  • They reduce the effort to reach your Google review page

  • They work instantly on most smartphones.

  • They can be used anywhere, both online and offline.

  • They capture reviews while the job is still fresh in the customer’s mind.

 

How to Create a QR Code for Reviews

Creating a QR code is straightforward and takes just a few minutes:


  1. Go to your Google Business Profile Manager (you will need to be logged into your Google account.)

  2. Scroll down to your reviews and you will see a ‘Get more reviews button’

  3. Click on the button and click on ‘Copy link’

  4. Use a QR code generator. You will find plenty of options with a quick Google search.

  5. Enter your Google review link to generate your QR code and download the QR code image.

  6. You can now add your Google review QR code to your marketing materials.

 

That’s it. You now have a simple tool that can help you generate more reviews.

 

Where to Use QR Codes in Your Business

The real value comes from placing your QR code in the right places. Here are some practical ideas for construction and trade businesses:

 

Business Cards: Add a QR code to your business card with a message like “Scan to leave us a review.” This works well when handing cards to satisfied customers at the end of a job.

 

Invoices and Quotes: Include the QR code on invoices or quotes. Customers are already engaging with your paperwork, so this is a natural place to request feedback.

 

Vans and Signage: Your van is a moving advertisement. A QR code on your vehicle or site boards allows people to scan and check your reviews instantly.

 

Flyers and Leaflets: If you are doing local leaflet drops, include a QR code to build trust straight away by showing (and encouraging) reviews.

 

Job Completion Packs: If you leave behind paperwork or guides after finishing a project, include a QR code as part of your handover process.

 

Email Signatures: Even in digital communication, a QR code (or direct link) can prompt reviews after a job is completed.

 

Tips to Get More Reviews Using QR Codes

Just having a QR code isn’t enough. You need to encourage people to use it.

  • Ask at the right time (when the customer is happy with the work).

  • Keep your message simple: “Would you mind leaving us a quick review?”

  • Make it visible and easy to scan.

  • Combine it with a personal ask. This still makes the biggest difference.

 

Summary

QR codes are one of the simplest and most effective tools you can use to increase your Google reviews. They remove barriers, save time, and make it easy for customers to take action.

 

For construction and trade businesses, where reputation is everything, this small addition to your marketing can have a big impact on your visibility and enquiries.

 

Take Action

Start by creating your Google review link and turning it into a QR code today. Then add it to at least three places in your business, such as your invoices, business cards, and van signage.

 

Make asking for reviews part of your standard process, and you’ll steadily build a stronger online reputation that helps win more local work.

 

Found This Useful?

I hope you've found this guide to using QR codes to get more customer reviews helpful. If you would like to discuss how to generate more reviews for your business, please email me. You can also connect with me on LinkedIn. If you would like to talk about your construction company's digital marketing strategy, feel free to reach out as well.

 

About the Author

John Wright started his career in the construction industry at Kennedy Builders Merchants in the 1980s. This marked the beginning of a 35-year journey in sales, marketing, and business development in construction.


In 2016, John transitioned into digital marketing as an it’seeze web design franchisee, before founding RBC Marketing in 2022. Today, he uses his strong knowledge of the construction industry along with marketing skills. He helps construction companies create a strong online presence. He also drives business growth through both digital and traditional marketing strategies.


 

 

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