What are the Best Social Media Platforms for my Business?

When it comes to promoting your business, social media can feel overwhelming. There are so many platforms to choose from, but not all will suit your business goals or your audience.

In this article we’ll take a look at the most popular platforms for businesses, and how to use them effectively.

 

Top Social Media Platforms for Construction and Trade Businesses

Facebook: The Community Builder

Facebook remains a great option for local businesses. It’s ideal for sharing project updates, client testimonials, and team achievements. Creating a business page and even a local construction group can establish you as a trusted community resource.

With numerous targeting options, you can run Facebook ads to reach homeowners planning renovations or new builds in your area.

Instagram: Showcase Your Work

Instagram is all about visuals. This makes it perfect for before-and-after project photos, project videos, and behind-the-scenes content.

Use Stories and Reels to share quick updates or time-lapse videos of your work. This platform is especially effective for reaching younger homeowners and building a strong, recognisable brand.

LinkedIn: Connect with Professionals

LinkedIn is the go-to for B2B (Business to Business) networking. Share case studies, company news, and industry insights to connect with architects, suppliers, and potential commercial clients. Regular posting here can help you build credibility and generate quality leads for larger projects.

YouTube: Demonstrate Your Expertise

YouTube lets you create in-depth project walkthroughs, how-to guides, and client testimonials.

Long-form video content helps explain complex processes and showcases your attention to detail. And as YouTube is the world’s second largest search engine, it’s a long-term investment that can drive traffic and leads for years.

TikTok: Reach a Younger Audience

TikTok is great for short, engaging videos that highlight your skills, safety tips, or even a day in the life on site.

It is ideal for reaching a younger demographic and can help your business feel more approachable and modern.

Practical Examples

Facebook: A local builder posts weekly updates on a renovation project, shares client reviews, and runs targeted ads to homeowners within a 10-mile radius. This drives enquiries from local residents planning home improvements.

Instagram: A roofing contractor posts before-and-after images of completed projects, uses Stories to share quick tips, and engages with followers through comments and direct messages. This builds trust and generates word-of-mouth referrals.

LinkedIn: A commercial construction company shares case studies of recent projects, joins industry groups, and connects with architects and property developers. This leads to new business partnerships and tender opportunities.

 

Summary

Choosing the right social media platforms depends on your target audience and business goals. For most construction and trade businesses, Facebook, Instagram, LinkedIn, YouTube, and TikTok offer the best opportunities for community engagement, visual showcase, professional networking, and business growth.

 

Take Action

• Review your current social media presence. Are you active on the right platforms for your audience?

• Pick one or two platforms to focus on. It’s better to do a few well than spread yourself too thin.

• Plan your content. Use a mix of project photos, video updates, client testimonials, and behind-the-scenes content.

• Engage with your audience. Respond to comments, answer questions, and thank people for their feedback.

Up Next: Showcasing Your Work - The Power of Video for Construction Businesses

Discover how video can transform the way you present your construction projects, attract new clients, and build trust with your audience. Learn practical tips for creating engaging video content that sets your business apart.

Found This Useful?

I hope you've found this guide on the best social media platforms for your business helpful. If you would like to discuss how to maximise your social media strategy for your construction company, please email me. You can also connect with me on LinkedIn. If you would like to talk about your construction company's digital marketing strategy, feel free to reach out as well.

About the Author

John Wright started his career in the construction industry at Kennedy Builders Merchants in the 1980s. This marked the beginning of a 35-year journey in sales, marketing, and business development in construction.

In 2016, John transitioned into digital marketing as an it’seeze web design franchisee, before founding RBC Marketing in 2022. Today, he uses his strong knowledge of the construction industry along with marketing skills. He helps construction companies create a strong online presence. He also drives business growth through both digital and traditional marketing strategies.