by Shaaron Sargent
As RBC Marketing’s head of web design I am often asked if I can copy the design and layout of a website the client likes. There are, however, compelling reasons why a custom, original design tailored to your specific business and services is the better choice.
In today's digital age, a website is often the first impression people will have of your business. It's crucial that this impression is memorable, distinctive, and reflective of your brand's unique identity.
Let's delve into the benefits:
1. Brand Differentiation
Stand Out: A unique website design helps your business stand out from competitors. It makes a lasting impression on visitors and reinforces your brand's personality.
Avoid Confusion: Copying a design can lead to confusion among potential customers, as they might associate your business with the original website.
2. SEO (Search Engine Optimisation) Benefits
Search Engine Ranking: A well-designed, original website can improve your search engine ranking. Search engines value unique content and designs, which can help your site appear higher in search results.
Loading Speed: A fast-loading website is essential for good SEO. A unique design can help you optimise your website's speed by minimising unnecessary elements.
3. User Experience
Tailored to Your Audience: An original design allows you to focus on the specific needs and preferences of your target audience. This can lead to a better user experience and increased conversions.
Navigation: A unique design can make navigation easier for visitors, helping them find what they're looking for quickly and efficiently.
4. Long-Term Value
Adaptability: An original design is more adaptable to future changes and trends. It provides a solid foundation for your website's growth and evolution.
Investment: Investing in an original design is a long-term investment in your business's success.
5. Copyright Considerations
Legal Issues: Copying a website design can lead to legal issues, especially if the original design is protected by copyright.
6. Foster Trust and Credibility
Professionalism: A well-designed website conveys professionalism and credibility. It shows that you've invested time and effort into your online presence.
Brand Dilution: Using a similar design to a well-established brand can dilute your own identity.
In conclusion, creating an original website design is ultimately the best way to make a lasting impression, improve your SEO, enhance user experience, protect your business from legal issues and build trust with your audience.
If you would like to find out more about how to experience the power of a custom website designed to showcase your services, attract your ideal customers, and help drive business growth at an affordable price then click here.
About the Author
With a history in office management Shaaron Sargent always enjoyed dabbling in graphic design in her spare time. In 2007 Shaaron turned her hobby into a small business running a small e-commerce business.
In 2022 Shaaron joined RBC Marketing Ltd where her passion for design and her eye for detail have elevated the company's marketing and web design efforts. She continues to explore new design trends and technologies to stay ahead of the curve.
Get in touch with Shaaron if you would like to discuss how we could create a unique website for your website.
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