Your new website is live. What should you do next?

Your new website is live. You’ve checked the pages, approved the content and now have a link you’re proud to share. So, what happens next?

Launching your website is an important step, but it’s the starting point, not the finish line. The next job is to help people find it and make it part of how you promote your business.

You don’t need to do everything at once. Here are eight practical places to start.

1. Tell people your website is live

Let your customers, contacts and business connections know about your new website. Share it on your social media accounts and mention it in conversations.

Give people a reason to visit. Rather than simply saying “Here’s our new website,” highlight something useful, such as a page explaining your services or examples of your work.

2. Add your website link to your everyday marketing

Make it easy for people to find your website wherever they come across your business.

Add the link to your email signature, social media profiles, business cards, and relevant printed materials. A QR code on your cards or leaflets gives people a quick way to visit from their phone. Keep the website address visible too, so they have both options.

3. Make sure your services are clearly explained

Read your website from a potential customer’s point of view. Is it clear what you do, who you help and how to get in touch?

Use the words your customers use rather than technical terms they might not recognise. As your business develops, keep your services, contact details and examples of work up to date.

4. Answer your customers’ questions through useful articles

The questions you’re asked regularly are a good starting point for blog posts.

Think about what people want to know before buying from you. They might ask about costs, timescales, how a service works or which option suits their needs.

Answer one question clearly in each article. Focus on being genuinely helpful and sharing your experience, rather than writing something just to include particular search words.

5. Share your advice on the right social channels

Don’t rely entirely on people finding you through Google. Use social media to share your knowledge and introduce people to your website.

Choose the channels that suit your customers, whether that’s LinkedIn, Facebook, or Instagram. You don’t have to be everywhere.

One blog post can also provide several shorter social posts. Share a useful point in each one, with a link to the full article where relevant.

6. Show examples of your work and customer feedback

Help visitors understand what working with you could look like.

With permission, share customer testimonials, photographs, and short examples of completed work on your website. Explain what the customer needed, what you did and the difference it made.

These don’t need to be lengthy case studies. A clear, specific example is more useful than a vague claim about offering a great service.

7. Use your website in networking and follow-up conversations

Your website isn’t just for people searching online. Use it to support the conversations you’re already having.

After meeting someone, send them a link to the page that relates to their needs, rather than always sending the homepage. You can do the same when replying to an enquiry or helping an existing customer explain your services to someone else.

8. Review what’s working and build on it

Ask new enquiries how they heard about you and look for patterns. Which activities lead to useful conversations? Which questions keep coming up?

If website reporting is available, review it with your website provider to understand what people are looking at and where they come from.

Use that information to decide what to improve next, rather than trying to change everything at once.

Start small and keep going

You don’t need to tackle all eight points this week.

Start by sharing your website, checking that your links are in the right places and listing the questions customers ask most often. Then choose one question to answer in your first article.

Your website should be part of your everyday marketing, not something you launch and forget. Keep it useful, keep it current and give people reasons to visit.

About the Author

John Wright started his career in the construction industry at Kennedy Builders Merchants in the 1980s. This marked the beginning of a 35-year journey in sales, marketing, and business development in construction.

In 2016, John transitioned into digital marketing as an it’seeze web design franchisee, before founding RBC Marketing in 2022. Today, he uses his strong knowledge of the construction industry along with marketing skills. He helps construction companies create a strong online presence. He also drives business growth through both digital and traditional marketing strategies.