top of page
The Marketing Hub - Marketing News and Insights from RBC Marketing



Wix and SEO in 2025: How the Platform Has Evolved for Search Engine Success
In this article, we'll explore the substantial improvements Wix has made to its platform and examine how modern Wix websites can be effectiv
John Wright
Mar 74 min read


Mastering Your Market: How Finding Your Niche Can Transform Your Business Success
In this article, we'll explore the importance of finding your niche, provide practical guidance for identifying your specialised market posi
John Wright
Feb 275 min read


Uncovering Your Unique Value: Standing Out in the Trade and Construction Industry
Let's explore how to identify and use your company's unique strengths to stand out in this competitive marketplace.
John Wright
Feb 214 min read


Maximising Your Job Site's Marketing Potential: Smart Ways to Attract Local Customers
In this article, we'll explore practical and proven methods to turn your job sites into effective marketing tools
John Wright
Feb 143 min read


Turn Leads into Sales: The Critical Follow-Up Strategy for Construction Businesses
In this article, we'll delve into why follow-up is crucial for your trade or construction business and share effective strategies to transfo
John Wright
Feb 74 min read


Mastering Email Marketing: Essential Guidelines for Trade and Construction Companies
In this guide, we will explore the best practices to help your business develop an effective email marketing strategy.
John Wright
Jan 314 min read


The Benefits of Blogging for Trade and Construction Businesses
This article explores the reasons why your construction or trade business should consider incorporating blogging in your marketing strategy
John Wright
Jan 243 min read


How to Create an Engaging Email Newsletter for Your Construction Business
This article will look at how create an email newsletter that your clients will not only open but look forward to receiving.
John Wright
Jan 174 min read


Harnessing the Power of Online Reviews for your Construction Business
In this article, we will look at how you can make online reviews work harder for your construction business.
John Wright
Jan 103 min read


The Role of Public Relations in Construction Marketing
In today's competitive construction industry, reputation and relationships are as crucial as the quality of your work.
John Wright
Jan 34 min read


The Importance of Mobile Friendly Websites
Most of your potential clients will first encounter your company through their smartphone, making mobile optimisation crucial for success.
John Wright
Dec 20, 20243 min read


The Importance of Consistent Communication with Clients
Building Trust Through Communication: A Construction Company's Guide
John Wright
Dec 13, 20243 min read


QR Codes: Revolutionising Construction Site Management and Client Communication
QR codes have emerged as a powerful tool that is transforming how construction businesses operate, manage sites, and interact with clients
John Wright
Dec 6, 20243 min read


The Importance of Branding Your Construction Vehicles
Vehicles are more than just transportation. They are moving billboards for your business.
John Wright
Nov 29, 20243 min read


Showcasing Your Construction Projects with Stunning Photography.
A picture paints a thousand words!
Professional images showcasing your work have an instant visual impact on potential new customers.
John Wright
Nov 22, 20243 min read


Why Your Website Needs a Unique Design
There are, however, compelling reasons why a custom, original design tailored to your specific business and services is the better choice.
Shaaron Sargent
Nov 19, 20242 min read


The Ultimate Guide to Email Marketing Platforms for Construction Companies
As a construction business owner, staying connected with clients and prospects is crucial for growth.
John Wright
Nov 15, 20243 min read


Building Better Connections: A Construction Professional's Guide to Networking
The construction industry has always thrived on word-of-mouth recommendations. A satisfied client tells their neighbour about your excellent
John Wright
Nov 8, 20243 min read


Avoid Keyword Stuffing: How to Write Natural Content That Ranks
While it's natural to want your website to rank well for important terms, stuffing your content with keywords does more harm than good.
John Wright
Nov 1, 20244 min read


Local Business Directories: A Complete Guide for Construction Companies
When potential clients search for construction services in their area, they often look beyond websites and social media.
John Wright
Oct 26, 20245 min read
bottom of page