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The Marketing Hub - Marketing News and Insights from RBC Marketing



Backlinks: The Key to Boosting Your Online Authority
In this guide, I'll share practical strategies for building your website's authority through quality backlinks, focusing specifically on...
John Wright
Oct 20, 20246 min read


Mastering Meta Tags: Optimising Title Tags and Meta Descriptions for SEO Success
Think of meta tags as your website's shop window display. Just as you wouldn’t use the same window display for kitchen renovations and lof
John Wright
Oct 14, 20245 min read


Mastering Header Tags: How to Structure Content for Users and Search Engines
When I look at construction websites, I often see well-designed pages that show off great projects. However, many of them miss an important
John Wright
Oct 7, 20245 min read


Keyword Research: A Deep Dive for Construction Businesses
Understanding exactly how potential clients search for construction services can make the difference between your website being discovered o
John Wright
Sep 30, 20246 min read


Pay-Per-Click Advertising: Driving Leads and Sales for Your Construction Business
That's where PPC comes in. It's like having a digital billboard that only charges you when interested people walk through your door.
John Wright
Sep 27, 20245 min read


Email Marketing for Construction Businesses: Nurturing Leads and Driving Repeat Business
Here's the challenge: how do you create email content that resonates with construction clients? What's the right balance between showcasing
John Wright
Sep 22, 20246 min read


Social Media Marketing: How to Complement Your SEO Efforts and Engage Your Target Audience
While SEO remains crucial for getting found online, social media has become the digital equivalent of word-of-mouth marketing. A powerful wa
John Wright
Sep 15, 20246 min read


On-Page Optimisation: A Comprehensive Guide for Construction Businesses
Think of on-page optimisation as the foundation of your digital presence. Much like how a solid foundation is crucial for any construction p
John Wright
Sep 9, 20246 min read


Local SEO: The Key to Attracting More Customers in Your Area
It's 7am, and a homeowner discovers a major leak in their bathroom. They grab their phone and type "emergency plumber near me" into Google.
John Wright
Sep 2, 20246 min read


SEO for Construction Businesses: A Comprehensive Guide
This guide will cover key SEO tactics that every trade business should implement for effective online marketing.
John Wright
Aug 26, 20246 min read


Build Your Online Presence: Essential Digital Marketing for Construction Businesses
In today's competitive market, a strong online presence is no longer optional for trade businesses.
John Wright
Aug 18, 20245 min read


The Marketing Jargon Buster - Your Comprehensive Guide To Marketing Terminology
This A-Z glossary is designed to help you understand some of the most used marketing terms.
John Wright
Aug 11, 20238 min read
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